THE BUSINESS OF ART: Business Skills for Artists

In Call to Artists, Workshops on August 25, 2010 by danceumbrella

Get the business skills to take control of your career and plan for success.

Artists combine vision, creativity, intuition and discipline to plan and problem-solve their work. This intensive hands-on course with industry experts gives participants the knowledge to transfer those artistic planning skills to career and business applications.

By the end of the course, participants will

  • have entrepreneurial concepts, tools and resources to advance a career
  • understand the business planning process
  • produce a personal business plan to guide their career
  • have a network of colleagues to share experiences and ideas

Through classroom sessions and at-home assignments participants learn the essential elements of the business plan: visioning, values and setting goals; marketing research and marketing action plans; and financial planning and small business management.

Participants prepare their own business plan for presentation to the class and for feedback from industry experts.

Enrollment is limited to 20. Apply early!

Listen to what other artists have to say:

  • I highly recommend this for people thinking of starting a business or expanding their business in their art discipline. It was wonderful to meet with other artists once a week and have a forum for defining and imagining our artistic visions. The instructors and manual really encouraged thinking creatively about business, and making a business plan accessible and not as terrifying as I thought it would be! The CCCO staff were always offering support if needed, and their thoughtful break-down of steps in the manual made writing a business plan totally attainable. I left this course inspired and with a more defined vision for my future career – vocalist, teacher and coach
  • Artists often feel ‘outside’ the regular language or values of traditional business courses or planning and we can feel alienated. But the course creators carefully researched language geared to artists and have examples from professional artists all over the province, the disciplines and demographic. The resources, tools and strategies are applicable across our career – theatre artist and producer
  • The course helped me outline some clear goals not only for the near future but for five and ten years from now. I have a clearer picture of where I want to be in my career, what I have to do, and can do, each day to get there – visual artist

THE BUSINESS OF ART is taught by industry experts with experience across the different arts sectors.

Jack Cunningham is a writer, performer and arts business coach. With an ability to wear both the artistic and the business hats, he created and co-produced Montreal’s Instant Theatre, the world’s first professional lunchtime theatre. Jack has had a long career as a creator, producer and promoter of theatrical and film productions. Jack brings together his corporate and non-profit experience, training skills, and cultural experience to his work as a business coach.

Amanda Mills founded Artbooks – the first Canadian organization dedicated exclusively to financial management in the arts. Since then she has worked with many entrepreneurs and organizations to help clarify and solidify their financial positions, prepare tax returns and assist them in budgeting, planning and decision making. Amanda is a crisis counselor and co-wrote a bestselling book on recovering from trauma. She is also a tax professional, business manager and is certified as a financial counselor under the Bankruptcy Act. Amanda Mills has taught Financial Management for the Banff School of Fine Arts, the University of Victoria, The Toronto Arts Council and The Canada Council.

Guest instructors this term include marketing research consultant Dan Aronchick and social media marketing specialist Jyotika Malhotra.

Monday, September 20, 2010 – Is Business a Bad Word?
Monday, September 27, 2010 – Setting Your Personal Goals
Monday, October 4, 2010 – Marketing Research
Monday, October 18, 2010 – Marketing and Promotion Action Plans
Monday, October 25, 2010 – Business Plan Coaching session
Monday, November 1, 2010 – Financial Planning and Controls
Monday, November 8, 2010 – Managing Your Business
Monday, November 29, 2010 (graduation and presentations)

Classes will be held from 6-9 PM at Theatre Direct (Christie St. Studio), Artscape Wychwood Barns, located at 601 Christie Street. (Near Bathurst and St. Clair Ave. West; St. Clair West subway station).

COST – $299.00 + HST (includes business plan feedback, group coaching, and manual/workbook).


Fill out the one-page registration form. Then email your registration and a copy of your CV to Cultural Careers Council Ontario at Mail the cheque to Cultural Careers Council Ontario at 27 Carlton St., Suite 303, Toronto ON, M5B 1L2. Your application should be in on or before Wednesday, September 15th.

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees non-refundable after that date.
CCCO reserves the right to cancel or reschedule the course due to insufficient registration; refunds will be issued.

For more information, send an email to or call CCCO directly for more details.

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